Updated Sentiment Analysis and a Word Cloud for Netflix - The R Way!

The Netflix investors must be happy and cheerful as the stock is up more than 78% since the beginning of the year (YES, 78%, Source: Yahoo Finance!).  I am not going to talk about what turned the stock around after a much talked/hyped about Netflix debacle of the late 2011 that earned Reed Hastings quite a few UNWANTED title and every one demanded his resignation from the top post.  Not so fast, Mr. Bear!  Reed Hastings must be smiling!  After a stellar performance this year including carefully released stats on viewership, streaming hours as well as a solid Q4'11 earnings, Netflix is back and most importantly viewers are back!

Well, is is not coincidental that the sentiment for Netflix is also improving, 68% of the tweets now have positive sentiment.  See the table below:

Total	Positive	Negative	Average	Total	Sentiment
Tweets  Fetched	Tweets	Tweets	Score	Tweets
499	171	80	0.281	251	68%

*Make sure you understand and interpret this analysis correctly. This analysis is not based on NLP. 

I updated the sentiment analysis that I did last year, http://goo.gl/fkfPy ,  (I was then just beginning to play with Twitter and Text Mining packages in R) and used advanced packages like "TM" and  "WordCloud".  The new analysis is based on more than 6,800 words which are most commonly prescribed in various sentiment analysis blogs/books. (Check out Hu and Liu http://www.cs.uic.edu/~liub/FBS/sentiment-analysis.html)

I came across this excellent blog by Jeffrey Bean, @JeffreyBean, (http://goo.gl/RPkFX) and his tutorial. Thank you Mr. Bean!  Please follow the instructions from Bean's slides and the R code listed there as well as the R code here:

Here is the updated R code snippets -
#Populate the list of sentiment words from Hu and Liu (http://www.cs.uic.edu/~liub/FBS/sentiment-analysis.html)

huliu.pwords <- scan('opinion-lexicon/positive-words.txt', what='character', comment.char=';')

huliu.nwords <- scan('opinion-lexicon/negative-words.txt', what='character', comment.char=';')

# Add some words

huliu.nwords <- c(huliu.nwords,'wtf','wait','waiting','epicfail', 'crash', 'bug', 'bugy', 'bugs', 'slow', 'lie')

#Remove some words

huliu.nwords <- huliu.nwords[!huliu.nwords=='sap']

huliu.nwords <- huliu.nwords[!huliu.nwords=='cloud']

#which('sap' %in% huliu.nwords)

twitterTag <- "@Netflix"

# Get 1500 tweets - an individual is only allowed to get 1500 tweets

 tweets <- searchTwitter(tag, n=1500)

  tweets.text <- laply(tweets,function(t)t$getText())

  sentimentScoreDF <- getSentimentScore(tweets.text)

  sentimentScoreDF$TwitterTag <- twitterTag

# Get rid of tweets that have zero score and seperate +ve from -ve tweets

sentimentScoreDF$posTweets <- as.numeric(sentimentScoreDF$SentimentScore >=1)

sentimentScoreDF$negTweets <- as.numeric(sentimentScoreDF$SentimentScore <=-1)

#Summarize finidings

summaryDF <- ddply(sentimentScoreDF,"TwitterTag", summarise, 

                 TotalTweetsFetched=length(SentimentScore),

                 PositiveTweets=sum(posTweets), NegativeTweets=sum(negTweets), 

                 AverageScore=round(mean(SentimentScore),3))

summaryDF$TotalTweets <- summaryDF$PositiveTweets + summaryDF$NegativeTweets

#Get Sentiment Score

summaryDF$Sentiment  <- round(summaryDF$PositiveTweets/summaryDF$TotalTweets, 2)

Saving the best for the last, here is a word cloud (also called tag cloud) for Netflix built in R-

I will be putting the R code up here for building a word cloud after scrubbing it.

Happy Analyzing!

Sentiment Analysis, the R way, on Netflix's September 18th Announcement

Re-posting this blog from my other blog on Analytics (http://allthingsbusinessanalytics.blogspot.com/)

Did Netflix make a bad move or a bold move, only time will tell but for now here is a simple sentiment analysis using R and TwitteR package on tweets involving Netflix for you to consume...

So aftermath of #netflix supposedly bad strategic move, I thought that it will be little fun to do a little sentiment analysis using a sample of tweets from the past few days. I turned to my favorite "R" and discovered a new package called "TwitteR" and 4 lines of code later, I had the following outcome:

788 of the 1500 tweets, that is 52.5% of the tweets, over the last three days had words bad, suck, terrible or :( with #netflix...

You be the judge whether Netflix customers are unhappy and whether it was a bad (or bold) strategic move...

>  library("twitteR")

> searchNF <- searchTwitter("#netflix bad OR suck OR terrible OR disaster OR :(", n=1500, since=as.character(Sys.Date()-3))

> negativeTweets <- length(searchNF)

> negativeSentiment <- negativeTweets/1500